May 27, 2011
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Affordably Build Your Brand
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
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Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
7 Reasons Your E-mail Pitches Are Failing
You want to know the one-word secret to a journalist’s inbox management? Delete. If the e-mail looks too long, delete. If the e-mail contains a typo, delete. If the e-mail appears to be a mass message, delete. Luckily, entrepreneur and journalist Lynn Truong gives you seven great tips to keep your e-mail pitches from failing.
A Marriage Proposal Only An Entrepreneur Could Love
Marriage proposals happen on mountaintops, scoreboards, and rooftops. Now, make room for the startup conference onstage proposal. Read more about how this surprise was unveiled to Lark CEO Julia Hu and the 28 other things I think I learned at TechCrunch Disrupt conference.
4 Creative Ways To Reward Your Facebook Fans
“A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base,” writes Mashable’s Leyl Master Black, “and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans.” Recognizing individual fans is one way. Here are three other ways to reward your Facebook fans.
The Key To Richard Branson’s Success? Inexperience
If Richard Branson is anything, he’s an experienced entrepreneur. But what does he credit for much of the Virgin Group’s innovative practices? Inexperience during his early days. “[O]ur move into the airline business…underlined for me the advantage of inexperience,” Branson writes. “When we leased our first 747 jumbo jet in 1984, I knew very little about the airline business.” But as an industry outsider, Branson explains, he had no reason to accept the status quo. Today, Branson and all of Virgin airlines’ passengers are happy he didn’t know any better.
6 Secrets To Getting Celebrity Love For Your Products
Have you dreamed of seeing a celebrity rock one of your products in US Weekly or People magazine? Entreprenette CEO, and former handbag empress, Sarah Shaw provides the insight you need to start getting celebrity love for your products.
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