Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:

Richard Branson: How To Make Your Employees Brand Ambassadors 

It starts by putting them ahead of everyone, Branson says. Ahead of customers? Yep. Investors? You bet. “It's simply common sense,” Branson writes. “If your workforce is happy and motivated, your customers are more likely to be happy as well—which means there's greater chance that your business will see strong sales and good profits, generating the results your shareholders demand.” Branson cites his own experience building Virgin in outlining the rest of the steps needed to turn your employees into brand ambassadors.

How To Promote Your Small Business Blog

You’ve launched your blog and your confident that your content is compelling. But all those readers you were planning for? Nope, they haven’t seemed to find you yet. It’s going to take some work, but you alone have the power to build awareness for your blog. Courtney Colwell has pulled the best blogging advice from around OPEN Forum to craft this awesome step-by-step guide.

Founder Lessons: Omniture Co-founder Josh James

Josh James dropped out of Brigham Young University in the 1990s to build a website design firm with a classmate. As CEO, James eventually reshaped the company to focus on Web analytics, and later renamed it Omniture. On his 33rd birthday, James took Omniture public, and in October of 2009 Adobe bought the company for $1.8 billion. In OPEN Forum’s latest 9 Questions installment, James explains why making mistakes was critical to his success and why his latest business idea may be his best one yet.

Should You Scale Your Business?

In his latest OPEN Forum post, Mike Periu relays the story of a business owner he knows who runs a so-called "lifestyle business." “He hasn’t achieved much growth on an annualized basis," Periu writes, "but the company generates sufficient cash flow to give him a comfortable standard of living, keep his eight employees happy and fulfill his customers’ requests.” Now, though, this business owner has the chance to take on a project that will triple his revenue. Of course he should take the opportunity, right? Periu weighs the pros and cons.

Business Lessons From A Top Chef

“Unless you absolutely love this business and love cooking and love running a business, don’t do it,” Top Chef winner and Girl & The Goat restaurant owner Stephanie Izard says of the restaurant industry. “It will consume your life.” Probably not the advice you were expecting. But honest? Sure. Get more insight about running a restaurant from the Chicago culinary phenom.

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