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FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
Learn moreEach week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
What’s On Your Small Business Owner Bucket List?
Selling a business is on small business author Barry Moltz’s. And so is going out of business. Moltz explains why and gives you the rest of his Top 10 list.
The Advice You Missed At The New York Times Small Business Summit
Living Social CEO Tim O’Shaughnessy tells you what to consider before signing your business up for a daily deal. Foursquare co-founder Naveen Selvadurai explains the best ways to use his service to reward your most loyal customers. And the 29 other lessons from the recent New York Times Small Business Summit.
6 Steps To A Perfect PowerPoint Presentation
Over 400 million computers have PowerPoint installed. That’s a lot of opportunity for compelling presentations. But just as much opportunity for sleep-inducing ones. Make sure yours are the former with these six PowerPoint tips from Helen Jane Hearn.
How Tony Hsieh Built Zappos.com
He overcame his shyness, he did his best thinking in bars and, in the process, Tony Hsieh created perhaps the world’s greatest customer service team. This is how you can do so, too.
Why Mobile Marketing Doesn’t Really Exist
“[T]here’s really no such thing as social media marketing or it’s newly minted cousin, mobile marketing,” writes Duct Tape Marketing founder John Jantsch. “[I]t’s all just marketing in a world that’s turned increasingly social and mobile.” With that knowledge, Jantsch outlines the four mobile-related areas that need your attention first.
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