May 20, 2011
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Julie Diaz-Asper
The question I receive most frequently from my clients is: How do I increase the number of fans on my fan page? First of all, I would like to note that Facebook fan count is not the only way to measure ROI for your social media efforts. However, if it is your current objective, then promotions are one of the easiest and most popular ways to increase your fan count.
Promotions are the oldest form of advertising, and the primary reason for this is because they play on our basic human function of competitiveness. People love to win! Social media is exploding because it harnesses the human need for interaction on all fronts. Connecting your brand to competitive events that allow your customers to display their talents and opinions is an excellent method for growing your Facebook fan page.
1. Sweepstakes and giveaways
Everyone loves the chance to win something, especially when winning is easy. Sweepstakes will not only help engage your Facebook fans, but they will also help increase your e-mail marketing list as Facebook requires an email and date of birth for all sweepstakes.
Tip: Create a sense of urgency amongst your fans by advertising that the promotion will only run for a limited amount of time. Car dealers have mastered this technique.
2. User generated contests (UGC)
Essay and photo contests are the best methods for UGCs that increase fan count. These contests work so well because they maximize game theory. Not only do UGCs provide a chance for your fans to voice their thoughts, but they also encourage them to share their entry with their fans.
Tip: Add a voting element, and don’t be too restrictive with the rules. (Also: baby photos rock!)
3. Coupons
These are best things to happen to grocery stores since sliced bread. The concept is simple: You give up a little in order to get a lot more.
Tip: Add a game element by randomizing the coupon value.
4. Group deals
The industry powerhouse Groupon has popularized group deals, which are are an excellent way to your fan count exponentially because they require others to participate. They're an effective form of coupon for promoting because they require group buy-in and leverages the basic human need for belonging.
Tip: Only make relevant offers to your fans or you will lose them.
If you need to drive traffic to your Facebook fan page or simply keep your current customers engaged with your brand, promotions are a sure fire way to success!
OPEN Cardmember Christien Louviere is a partner and digital media strategist at Connexxions Media Group. He also works as a senior account executive for the best-in-class social media promotions software company, Wildfire Interactive. You can read more about his background and find his personal blog.
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Julie Diaz-Asper 11 months ago
Agree that promotions are key. I think to maximize the benefit make sure to 1. invest in the visuals/design so your promotion stands out. 2. have a budget for facebook ads ( you will need a few ad creative to keep it fresh) 3. promote on your other channels (emails, site, etc.). You also have to come up with relevant wall posts that keep interest in the promotion top of mind with your existing fans.