August 16, 2011

Gary Vaynerchuk, author of The Thank You Economy, addresses the increasingly noisy world of social media and explains how the smallest of small businesses can still be heard.

About The Thank You Economy: “This book could easily have been called The Humanization of Business or Manners Marketing…  In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it." –Gary Vaynerchuk

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• Marketing

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Gary Vaynerchuk, Article, social media, rally your customers, Twitter

Join the conversation ( 3 )

• IXACT Contact 9 months ago

  

  I agree with Gary that small businesses can most certainly be heard on Twitter. In fact, I think if your a small business, social media outlets like Twitter can have a very large impact. At IXACT Contact, we've been promoting our real estate CRM system through internet marketing and social media like Facebook, Twitter, Linkedin, Activerain, and blogging (http://blog.ixactcontact.com). The strategy has been highly successful for us. One tip: use a site like Crowdbooster to understand what what content brings you the most attention, when to send out updates, and who to pay close attention to.

• Cynthia Cosco 9 months ago

  

  Building relationships, engaging, making contacts...you bet we can be heard...thanks GaryPassaggio Wines

• Murray Izenwasser 9 months ago

  

  Gary, you are absolutely correct. When we're working with our clients, we call it "Building something bigger than yourself." We tell them it's not about you, it's about them, and if you build something that's bigger than the business you're in (in your example of a pizza shop, it would be about them talking about how to cook the best Italian food at home), then the community and the business will follow.