September 13, 2011

It’s a common question amongst small business owners as they’re frequently pitched the benefits of local and group buying deals: Will it drive additional business? Here are some numbers that may help you decide.

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• Money

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Courtney Colwell, Article, sales, local deals, group buying

Join the conversation ( 4 )

• Reza Chowdhury 8 months ago

  

  My company, Innovate M, offers a turnkey, customizable group buying platform that can be implemented inexpensively and quickly. We are based in the US and the platform is already in use for over a year by a top ten player in the group buying space. You can check out some of the features at http://www.groupbuy-m.com. We have a number of differentiating features from other solutions based on our experience in the space and can help you with many of the hurdles of getting started including contracts, agreements, obtaining users, etc. Our model is a one time set up fee, optional monthly maintenance, and annual licensing fee. The first two months of maintenance are included in the set up to ensure that you are up and running seamlessly.Please contact me at rezac@innovate-m.com to find out more.

• Dale 8 months ago

  

  Great Infographic. Although I've heard a fair amount about the downside of Groupon. I do believe that it requires a bigger strategy on the part of the business. This infographic can sure help in getting a better understanding of the big picture for a business owner.If the business owner does not have a plan for how to harvest the information from the consumers that come through the door based on the daily deal, it can result in big lost opportunity.For my clients, I try to put together a program that takes advantage of these tools to get people in the door but then using mobile, QR, SMS or proximity marketing, harvest this new business to keep them coming back and create customers or the long term. Moral of the story, if you just use daily deals to drive traffic for a one time purchase then that's what you should expect, a one time purchase (at a possible loss). Have a plan in place to maximize the benefits of the daily deal.

  • Courtney Colwell 8 months ago

    

    Dale - great point. You and John Jantsch seem to think alike ...http://www.openforum.com/idea-hub/topics/marketing/article/5-ways-to-profit-from-the-group-coupon-game-1

• MSNBC Your Business 8 months ago

  

  They may be good for consumers..but is Groupon and Daily Deal sites good for small business owners? Find out this Sunday 9/18/11 on MSNBC's YOUR BUSINES at 7:30am eastern..brought to you by American Express Open.