October 4, 2011
OPEN Forum Message
Affordably Build Your Brand
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
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According to the American Express OPEN Small Business Monitor, more than one-third of small business owners (38 percent) believe we are still in recession, and 27 percent say they do not plan to grow in the next six months. However, despite that lingering pessimism, they’re less concerned about cash flow and are more likely to make capital investments.
Below is a look at some of the data. You can find more small business responses to questions on capital investments, hiring, cash flow, social media and more in the Fall 2011 American Express OPEN Small Business Monitor.
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