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Why We Should Keep Wi-Fi Off Airplanes

25 Comments

August 10, 2011

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I'm scared that our compulsive need for connectivity has extended itself to the heavens. This will have great repercussions.

For me, an airplane flight has always been a welcome window of forced thinking. A time to read, write and let your mind wander a bit. Sure, you can plug in and watch movies or play cards. But you can also take some time to think.

What you couldn't do, until recently, is connect. They tried sky-phones, but they were so cost prohibitive that they proved to be a short-lived fad. (And good riddance!) Who wants to be reachable in the sky?

But now the connectivity obsessives are at it again, and this time it's a real threat: Wi-Fi in the sky.

I know we've all fallen in love with real-time responsiveness. My team is the first to call me out on extreme and constant connectivity. My colleagues find e-mailing me to be more akin to instant messaging. But I'm not proud of this. This constant reactiveness is the greatest threat to my—and our—ability to think deeply.

In the era of "reactionary workflow," when we're always eager to react, respond, and surf the tops of our many feeds and inboxes, we seldom start a thought on our own. We don’t disconnect for long enough to really think organically, without interruption.

In an era where most thoughts are prompted by a stimulus of the hyper-connected-twitter-e-mail kind, we seldom disconnect long enough to think organically—independent of the stuff we are reacting to.

To be clear, I don’t think the problem is technology, I think it’s connectivity. Which brings us back to the gorgeous views and sacred space for deep thinking that is still available—at least for now—at 30,000 feet.

I remember a recent comment from Beth Comstock, GE's Chief Marketing Officer and a past 99% Conference speaker, about her own struggle to preserve time for deep thinking and long-term strategy brainstorms. When overwhelmed by the daily minutia, she commented, "I know it's time to book a flight to China."

Perhaps in-flight time, where your head is literally in the clouds, is more valuable than you thought?

Here's a marketing idea that any airline is welcome to steal: Embrace "no Wi-Fi" and time for disconnection as a feature. Every flight is a departure from the firehose of daily communications and reactionary workflow. Every flight offers a precious return, if only for a few hours, to your intrinsic sense of wonder.

Forced disconnection is perk for which I am willing to pay a premium.

What do you think? Will disconnection become a new form of luxury?

What do you think?

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Join the conversation ( 25 )

  • Michael Keef 9 months ago

    Michael Keef

    I totally disagree. The noise and discomfort prevent any effective creative results. Why not deal with emails and even entertainment? This frees up time later where you can concentrate.

  • PHILIP DAVIS 9 months ago

    PHILIP DAVIS

    How about this? If you don't it, don't use it. Works just like television that way.

    • LAURA CANALES 9 months ago

      LAURA CANALES

      Quiet thinking time can be business-related, too, and on company time. Your contemplations may lead you to a new product or process, guide your business toward better efficiency, or invite thoughts about better service to customers. And you don't need connectivity on your computer to collect your thoughts.

  • Steve Heaton 9 months ago

    Steve Heaton

    From a business point of view the more we communicate the better it is for telecommunications providers like myself. However, it has struck me for sometime that we are everywhere but here. We now minimize connecting with those in our immediate physical environment. WiFI on planes will further that trend.

  • Gary Lawson 9 months ago

    Gary Lawson

    Scott makes a great point, but what he fails to note is individual choice. Scott should control himself when he leaves his desk and goes into the elevator, he should not pull out his connectivity device to see what life or death issue has been tossed into his lap. Same with the plane, let others work if they need to, afterall, working on the plane might arguably leave you more time for yourself and your family later. Choice, it's a rarely exercised muscle, one should strengthen it through us.

  • Scott Belsky 9 months ago

    Scott Belsky

    Just wanted to chime in and say that I love this discussion. The point is to become more aware of our reactionary tendencies - and the incessant need to connect. Another good point made in the conversation is the fact that we are EXPECTED to connect by our colleagues/clients whenever we are able.If you value forced disconnection in an age where you are conditioned (and basically addicted) to being connected, then perhaps you're willing to pay for the luxury of no wifi and no choice but to sit back and think.

  • Roberto Caprio 9 months ago

    Roberto Caprio

    Uhmm... Luckily nobody will listen. I am not forcing you to stay connected while you fly, you are free to shut off all your devices, yet you want to force ME to disconnect? I am afraid this isn't going to fly (pun intended) and guess what? At bedtime I am totally unreachable, everything is off and sometimes I even meditate on the beauty of freedom

  • Andrew Landen 9 months ago

    Andrew Landen

    Our workplaces may expect or even demand that we connect, but here is where the most important power comes into play: Your choice. You have the power to say no, I will 'connect' to you later but not now. Simply decide when you need that precious downtime, and then despite technology, stand by your decision. If you are so valuable to be needed 24/7, your job security is not likely in danger, and you can likely pick up something better in a short time if the boss does not allow your needed downtime.

  • Matthew Valleskey 9 months ago

    Matthew Valleskey

    The problem with connections is that if there is a connection or the ability to connect, our work[-laces either expect or even demand that we do connect. I agree that in many cases the airplane is one of the only places left that you can't connect or be expected too. Until our workplaces understand that we cannot be always on like our devices are, we will be stuck in reactionary mode, and will never get the time to truly think anymore. The world of mufti-tasking is destroying our true creativity, and makes the work we do half- done, and enough just to get by.

  • Nancy Smith 9 months ago

    Nancy Smith

    There is no going back I'm afraid.

    • Scott Belsky 9 months ago

      Scott Belsky

      While connecting is a choice, the whole point is that - when given the option - we give in to our insecurities, the desire to "tune in" and make sure everything is ok (repeatedly). We have a modern era impulse to constantly check email/twitter/facebook/behance/linkedin/etc...just because we can.The whole point I am making in this post is the value of "forced disconnection" in an age where we are conditioned (and basically addicted) to being connected.Such an occasion to think, to be PROACTIVE with your thinking rather than REACTIVE to what is constantly flowing into you...is rare.

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