October 17, 2011
OPEN Forum Message
Company Culture
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YouTube can be a digital form of overeating. If you judge the trends in how we consume information, online video would have to be one of the top areas of consumption. So, consider YouTube marketing.
People still read, of course, but the watching habits of Americans and of many other countries is compelling from a marketing perspective. People watch video, and if you’re not using this medium to share at least part of your message, you're not effectively reaching most prospects, including B2B.
When you're designing a YouTube marketing plan, these statistics from YouTube are valuable indicators.
- Over 3 billion videos are viewed a day.
- More than 50 percent of videos on YouTube have been rated or include comments from the community.
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.
- 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
- An auto-shared tweet results in six new YouTube sessions on average, and we see more than 500 tweets per minute containing a YouTube link.
- Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.).
If your company and brand are looking for engagement, YouTube presents one of the most underutilized marketing tools available. But let’s hear about the success of this channel from just one well-known expert, Chris Pirillo, founder of Lockergnome:
YouTube got to be number one by making it easy to upload, but more importantly, they made it unbelievably easy to ‘embed’ a video on my own blog or another site. Just a few clicks and you have video nestled into your post where people can watch, from your site or blog, the content you want to share with them.
In this course, small business owners and marketers will find a wide range of online video lessons. The OPEN Forum Crash Course gives the beginner an important introduction to the basic strategies and tactics for creating useful and compelling online video. For the more experienced marketers, these posts will provide new ideas and more advanced topics as well. Below is the course “reading list” but it is not completely linear and you can jump in wherever a topic appeals to you. Read through or jump right into testing yourself in the OPEN Forum Crash Course on YouTube Marketing.
Marketing through video
How to make videos
Can You Go Viral?
Promoting your videos
Specific help for small business owners
More examples of video marketing
Check your balance, review recent transactions and pay your bill on the go.
RANDALL MITCHELSON 7 months ago
We have learned the business mantra to deliver the customer the right product at the right place at the right time. Same holds true for marketing and communications. Consumers have choices and preferences. Some people prefer to read something on a website whereas others prefer to receive messaging via Facebook and Twitter. Likewise, video must be an option in your communications. Some people, call the time constrained or lazy, prefer to see a video about something. Podcasting is another channel to consider too. The DailyDollar has launched content via all of the above so our audience can access free personal finance tips wherever they want, whenever they want.