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Randy Vaughn

Member since 2009

Recent Contributions

  • Article

    5 Marketing Myths Worth Testing

    Apr 15, 2009 - I spent almost 10 years working in Benin, West Africa.  As I quickly learned, it was a storytelling culture.  But just a soon, I was told by my language coach that a good story is not necessarily based on whether it’s true or not.  A legend can be propagated because people often accept it without substantiation.  As in any culture, myths were so prevalent in Africa and it was difficult to discern fact from fiction (especially as an outsider).  In our business

  • Article

    7 Resolutions for Small Business

    Jan 6, 2009 - If “The Most Wonderful Time of Year” is behind us, what does January bring?  For some, there are those nasty post-holiday blues.  But for many, we design our New Year’s Resolution chart to plaster around the house. For small business, you can do the same thing, too.  Let’s take 7 of the most common resolutions and apply them to your business.  Even as we face a long road ahead, we find renewed vision to start off right! 1.  EXERCISE The most

  • Article

    Charitable Giving Offers Likability in Your Marketing Strategy

    Dec 11, 2008 - During the holidays, we are bombarded by dozens of pleas for charitable giving.  Especially during a down economy, nonprofits and charitable causes are typically suffering from low response because consumers tend to give when they are not preoccupied with how to pay their mortgages. But what if you are a small business owner?  Whether it is the holidays or yearround, does your small business give to charity? I think we can assume that most people and small businesses give charitably

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