C.E.K. & Partners provides strategic marketing services.
Carolyn Kopf's, the principal, expertise lies in bringing together consumer, category and brand insights in order to develop brand strategies and integrated marketing campaigns meeting business objectives of both business-to-consumer and business-to-business focused organizations. Carolyn can help you develop and implement marketing plans, identify strategic marketing resources or simply project manage them – on site or remotely.
Competitive intelligence and market trend identification
Target audience definition
Brand development, differentiation and positioning
Strategic planning
Marketing communication strategy, implementation and program measurement
Vendor and partner management (PR, Market Research, Call centers, Media & Creative)
Thought leadership and white paper report writing
Project management of marketing program development and implementation
Response to Request for Proposal and new business pitch support
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