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DAVID KRZYPOW

Suite # 4B
107 N 3RD ST

BROOKLYN , NY 11211

www.viewfromconsumers.com

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We provide consumer marketing and sales expertise and training. We focus on customer experiences as opposed to customer services.

We believe in approaching the business-customer relationship from a system’s perspective as opposed to the currently dominated process approach: experiences should be emphasized rather than services, and customers should be viewed as the products.

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Recent Posts (10)

  • Apr 20, 2010

    Marketing: Are You Blinded by Numbers?

    DAVID KRZYPOW

    Hi Tim, I agree, marketing has been changing a lot, and we should be prepared for much more changes. The overabundance of data has distracted us, and we should indeed pause and step back. However, besides having clear goals we should also start looking at the consumers from a deeper perspective. So…

  • Mar 12, 2010

    Is market segmentation becoming irrelevant?

    DAVID KRZYPOW

    Is market segmentation becoming irrelevant as products move further into individualization & consumers world wide behave alike http://bit.ly/9nrbyn?

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  • Feb 21, 2010

    In the new economy, what managerial skill should HR value the most?

    DAVID KRZYPOW

    In the old economy, project management was often the main skill to have. In the experience economy, what skill should HR value the most?

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