Freshpair.com is a leading online retailer of men's and women's intimate apparel.
We take pride in offering a comprehensive selection from the basic underwear you wear every day to special occasion lingerie to sleepwear and loungewear. With a range of sizes, styles and price points, we can help you find the perfect fit. Adding new brands and styles weekly, we constantly seek out the latest styles and trends.
In addition, Freshpair.com has developed our own resources for intimate apparel shopping, like sizing and fit guides, gift boutiques, wear advice, and trend-spotting. We train our team of Customer Care Specialists to be experts in their field. They are available to take orders, but they're also ready to offer fit advice, give recommendations and explain the benefits of different fabrics and features.
Freshpair.com created the ultimate avenue for celebrating underwear when they came up with the concept of National Underwear Day. Freshpair President, Michael Kleinmann, believes that "underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day." Following that credo, National Underwear Day was created as a time for everyone to feel comfortable mentioning "unmentionables," and celebrating skivvies.
In 2003, Freshpair.com rolled out the inaugural celebration holiday, National Underwear Day. We put our models on the streets of New York in just their underwear and the Freshpair.com team of underwear ambassadors began collecting signatures to petition for an official day of appreciation for what lies beneath. After gaining national media recognition, more and more people look forward to National Underwear Day each year as it grows in both popularity and size.
With a team of dedicated and innovative thinkers, Freshpair.com continues to explore new advertising and marketing opportunities while increasing their brand awareness and loyal customer base.
When was the last time you bought a fresh pair while shopping for underwear in your underwear?
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