At Hollycake we design, manufacture and market modest letterpress stationery. We deeply emboss simple designs into splendidly thick paper, pair the notecard sets with rich-colored, heavy envelopes and present them with our write more booklet in substantial orange boxes. Our skilled pressman makes each piece of stationery by hand on a 100-year-old press in the U.S.A.
We market our stationery through our website, direct to consumers and through gift and stationery shops who resell our boxed stationery. Our target customers are defined by an affinity and appreciation for handwriting notes in their personal and professional lives and as such cross demographic and age categories.
Our main message is: if you're going to invest the time and money in handwriting a note use substantial stationery that reinforces the importance of your message. Thick paper with deeply-impressed printing adds a tactile element to your written message. Simple, unembellished designs ensure your words are the star of the show. Rich-colored envelopes make it stand out in the recipient's mailbox.
Our slogan is: write more. In addition to selling our stationery we strive to educate consumers on the value of handwriting notes--both in personal situations and in business. We do this not with some form of nostalgia for a lost art, but as a practical matter--handwritten notes are a powerful tool that stand alongside emails, texts and blogs as a means of communicating your message and achieving your goals, at home and at work.
Our typical boxed stationery is a set of 10 flat correspondence cards with colored envelopes that match the ink color of the letterpress-printed design and retail for $24.
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