We believe that the ultimate purpose of an investment in our services is to build and enhance brand reputations. This belief is reflected in our single-minded focus on generating awareness of your brand, consistent with its mission and character.
Our services provide a degree of credibility that paid media cannot deliver. We devise strategies that extend and reinforce the values of your brand while generating third party endorsement of those values.
Much like a branding agency, we begin our work with an investigation. We learn your brand's history, strengths and weaknesses. We study how you are positioned among your competitors; how you are perceived by your target audiences; and most importantly, what essential elements have made your brand successful.
To arrive at an independent assessment of your needs, we conduct interviews with stakeholders, influentials and the media. When appropriate, we commission qualitative or quantitative research. Only when we are satisfied with our assessment do we structure a communications strategy to achieve mutually agreed-upon goals.
Our clients are our biggest fans.
Here are some of the reasons why: We forge strategic alliances for clients. We know how the affluent (and aspirational) think. We serve a broad client base, but avoid conflicts of interest. We eschew formulaic thinking. We seek clients who share our values. We recognize the power of brand imagery. We put strategy before creative. We have solid, far-reaching relationships with the media. We exploit the Internet and all forms of social media. We respect budgets. We provide real value.
One of our clients recently described Janine Gordon Associates as, "a genie in a lamp."
We couldn't have said it better ourselves.
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