Article
John Battelle
Nov 25, 2008 - The debate is as old as the web itself what is the role of marketing in a medium that is so clearly driven by interaction and communication? I have a lot of thoughts about this topic, but a recent Ad Age article roused me to address one of the most irritating myths out there: That somehow social media and marketing don't mix. Titled P&G Digital Guru Not Sure Marketers Belong on Facebook," the article quotes Ted McConnell, Manager of Digital Marketing Innovation at P&G in
Article
John Battelle
Oct 23, 2008 - Search expert Danny Sullivan has written a great piece on small business and local search, echoing my own words here on the Open Forum blog. From his post: I spent the past 12 years living in a small English village, where there was little need to turn to search engines if I needed help with my home. Everyone in the village knew who the plumber was, the two people who painted homes or that if you wanted a meal delivered, only one little Chinese food place would make the trip out. Dominos Pizza?
Article
John Battelle
Oct 10, 2008 - I have something of a rant in me - and it has to do with politics. But this isn’t a partisan rant, it’s a rant about leadership in troubled times. Like all of you I’ve been riveted by the unfolding financial crisis - as have my employees, all 86 of them. It’s clear they are worried, as are my managers and my investors. The Valley, often immune to milder swings in market conditions, is starting to feel the pain more acutely - earlier this week one of the most respected
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