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Marketing Masters

297 Division Street

Cobourg ON K9A 3R2

www.marketingmasters.ca

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Marketing Masters is a full-service marketing and advertising firm managed by partners Ken Burgin and Elizabeth Walker.
We’ve been installing marketing programs in companies like yours in Canada, the US and Europe for over 20 years, and there isn’t a problem or a challenge that we haven’t faced and defeated.
We understand business plans and objectives, and we know how to ensure your marketing dollars feed directly into your revenue and profit goals. And we guarantee we will meet the marketing objectives we set together, or we will continue working at no charge until those goals are met.
Every single one of our programs is completely turnkey—you have nothing to do except brief us on your business, set your budget, and introduce us to your team, colleagues and key stakeholders. We’ll do all the research and planning, and get your programs out into the market so you can reap the rewards.
We are Authorized Coaches for the industry-leading Duct Tape Marketing system; Certified Marketing Aut

Elizabeth Walker

Partner, Marketing Masters / Member since 2009

With Ken Burgin, an award-winning creative director, I manage Marketing Masters.
Previously, I managed large advertising and sales promotion accounts for agencies in Toronto, New York and London, England.
I have provided services for such clients as American Express, IBM, Apple, Hewlett-Packard, Nestle, Mennen and Lipton. I was named one of Canada's "Agents of Change" by Strategy Magazine and was the subject of a W Network profile.
My degrees are in in English Literature and Finance. I am a Duct Tape Marketing Authorized Coach and a Certified Marketing Automation Coach.

Recent Contributions

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    Article

    Will Cory Doctorow Save the Book?

    Elizabeth Walker

    Nov 17, 2009 - I’ll always remember a lunch meeting several years ago with a colleague who was the media maven for several major international music brands (and a great contributor to my home CD collection.) She said, “Well, I won’t have a job in six months, because we won’t have an industry.” CD sales were tanking – about 20 million fewer buyers from 2006 to 2008. Aha! said music companies. People are downloading singles versus albums, so they’ll buy more as the

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    Article

    Do Payment Plans Give You Street Creds?

    Elizabeth Walker

    Nov 13, 2009 - Many of us use PayPal to make personal purchases on line, and we all have a debit card. We have a credit card, maybe several, and we don’t usually pay with cash. Our bank wants to stop sending us hard copy statements, and if we write cheques, we don’t get them back any more, we get scans of them, front and back. At the same time, we still send out paper invoices for our business (even if we send them by email), our accountant still needs paper files to keep the tax man happy and we

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    Article

    How Can Stories Help Weather a Recession?

    Elizabeth Walker

    Oct 5, 2009 -

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