Article
Adam Ostrow
Mar 9, 2011 - Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey.
As marketers find opportunities to build audiences, conversation, and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined.
Incentives Drive Clicks and Conversions
Dingo, a pet food company in Ohio, used Constant Contact to create a promotion that re
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