OFFICE of LANGUAGE & BEAUTY
Who We Are:
OFFICELAB is a boutique branding agency led by
co-founders, Lesley Maia Horowitz and Dominic
Sinesio based in Hell’s Kitchen, New York City.
What We Do:
Every day we craft vision and voice for brands
large and small — better tools to tell better stories.
We conceive and execute creative solutions for
print, web, mobile, and retail.
Our Role:
Our role is to help you shape your brand’s presence
in the marketplace whether that means building on
solid brand equity or re-discovering your brand’s
essence. In every case, we help you envision, define,
and reach the next step you’re ready to take.
On Storytelling:
Be the story you tell. That’s what we aspire to.
It’s also what we offer our clients — ways to define
and express a brand’s values, ways to communicate
a brand’s clarity of purpose. Simply, creative
ways to tell your customer a better story — one
they not only hear and see, but feel and believe.
On Making It Work:
We work very hard to deliver world-class creative
that fits a brand’s personality, positioning, and
budget. Branding works best when it’s sustained
over time, so we’ll always find a way to make
the most of your investment of time, energy,
and resources.
We Love It, So We Live It:
That’s the ‘Why?’ of our story. When we aren’t
focussed on clients’ stories, we’re focussed on
our own. Our endeavors as independent artists
inform our way of moving through projects.
In our experience, finding that kernel of truth in a
lyric or finely tuning a striking visual is a thought
process very similar to solving a design or
strategy challenge.
It’s about finding that very special intersection of
creativity and clarity and it’s what keeps us excited
about every project that comes through our studio.
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