American Express OPEN Forum

Roots Only is a patented hair color applicator comb that allows the user to apply hair dye to their roots, in less than 5 minutes, with salon professional results at home. Roots Only is a one-of-a-kind product that targets “Roots”. Solution travels through hollow teeth and is released at new growth only.

Roots Only was invented by Bonnie Steen in 1997 out of a need to solve her own hair coloring problem. Bonnie says, “For me, the home hair color process was time consuming and messy. I was missing spots on the back of my head, and I was damaging my hair by getting solution on already colored hair instead of new growth only. I started my own business because I knew I would be able to help solve a problem for millions of people who color their hair at home.”

With Roots Only, the home hair coloring process is a breeze. There is no parting or sectioning required, no mess, and applying color is a one-person job. You just comb and squeeze! “Roots Only” allows the user to achieve professional hair coloring results at a fraction of the cost.

Roots Only Inc. was a recent winner of the Make Mine a Million $ Business Competition launched by Count Me In for Women’s Economic Independence along with founding partner OPEN from American Express. The Make Mine a Million $ Business Competition selected 10 of the most promising women business owners nationwide to receive this award. Awardees were announced in February 2010 during the American Express Open Women’s Business Summit in Houston, Texas.

The world market for hair care products is projected to reach $42.5 billion in 2010 according to New Report by Global Industry Analysts, Inc. Moreover, within the hair care products market, demand for products will continue to be influenced by growth in disposable income and changes in consumer spending habits. Timing is perfect for Roots Only. People need to know in this economy there is an affordable product out there that allows them to have beautiful hair with professional results.

Roots Only is aggressively looking to expand distribution with placement in targeted local, regional and national retailers. Contact us a 909.477.2623 or susan@rootsonly.com to become a supplier today.