From toothpaste to travel, there’s one thing that influences purchase decisions more than any other source: word of mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talk a surprising amount about products and services.…
Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered…
In a recent interview with Clickz, Rishi Dave, executive director of online marketing for Dell’s Public and Large Enterprise Business Unit talk about some of Dell’s success online including B2B social media marketing outreach. His global responsibility is to implement public and large…