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THE APARTMENT

101 CROSBY ST

NEW YORK , NY 100123951

http://www.theapt.com

Welcome to OPEN Forum

OPEN Forum Members can connect with this business.

our nyc-based agency offering fully integrated branding, marketing, architecture and interior design services was born from a need to consider our lives, bit by bit, little by little, thoroughly, absolutely.

with our breadth of understanding, acquired over the last decade, we find new solutions to old problems for individuals looking for a new way to live as much as car companies looking to launch a new vehicle. we are hired not on the strength of what we have done but rather what we can do.

we are a creative agency serving the needs of a cultural community with interests ranging from architecture, branding and marketing, often all at once. the apartment's goal is to tell a good story, with a beginning, middle and end, even if not necessarily in that order; to invent, always and aim to distinguish itself from the abundance of disposable items on display in our daily lives.

we endeavor to curate, not with objects but rather the emotions they carry that together make a whole. we are not interested in design as a collection of pieces, a reaction to the nonsensical argument we all heard in college that "he with the most toys wins." we are interested in the stories those objects can tell together, how they can enrich the human experience.

if you are trying to tell your story through the objects and experiences that surround you, then we are your people. and this is your home.

welcome, lover.

STEFAN BOUBLIL

founder / creative director / Member since 1999

Recent Contributions

  • Article

    Why Focus on Packaging Design?

    Jan 25, 2011 - Don't judge a book by its cover. We've all heard this expression, but still, we all do it. Literally, if a book has a beautiful cover with an eye-catching image, chances are you will pick it up and flip through it. The same is true of consumer goods, whether a box of cereal, a cleaning product, or a pair of socks. If the package is not immediately visually appealing to a customer, the product, no matter how good, can end up languishing on a store shelf. Packaging vs. Marketing When launching a

  • Article

    6 Guidelines for Creating Powerful Packaging

    Nov 1, 2010 -   Your product’s packaging is its first line of communication. It should speak to potential customers loud and clear and make them feel as if your product belongs in their home. That feeling means a product can quickly become part of a consumer's buying habits. Here are six guidelines to help create powerful packaging that will speak to your customer: 1. Make it Clear. What your product does should be apparent from the packaging. Give your product an edge by making it easier for your

  • Article

    10 Tips for Maximizing Your Time and Budget with an Agency

    Nov 1, 2010 - Small businesses are usually operating on very tight budgets. Important processes like marketing and branding often fall to the wayside in favor of operating budgets. But when it’s time for a re-brand or re-design, working with an outside agency can pay off in more ways than expected. Here are ten tips for making the most of your time and budget with an agency: 1. Know What You Want. Do you need to re-brand your company? Are you looking to re-design one product or a full product line?

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