CONSUMER INSIGHTS & TRENDS
The Zandl Group is a New York-based consumer research agency specializing in directional research to help businesses better understand their consumer and anticipate future trends.
Over the last 20 years we have pioneered the use of many non-traditional and ethnographic research approaches that yield rich consumer insights while also providing clients with first-hand exposure to their consumers’ world. Our consumer-centric approach is dedicated to keeping brands on-trend and culturally relevant to today’s hard to reach consumer.
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Innovative approaches for actionable consumer insights
Our Consumer Research is dedicated to providing clients with first-hand experiences with their consumer’s world. Our multi-phase research approaches deliver rich consumer insights through 360˚ immersions into the consumer’s world. Cultural deep-dives are tailored to individual client’s needs using complimentary ethnographic research techniques and may include In-Home Ethnographies, Round Table Expert Interviews with Tastemakers and Thought Leaders, Scene Infiltrations, Blogs, Self-Documentaries and Creative Journals. To insure that these explorations are directional and reflect early shifts in consumer behavior, we work with progressive, trend-forward consumers, experts, frontline insiders and relevant subcultures.
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Consulting Services and Projects
As one of your agency partners (either on retainer or project basis) we will help you hone the relevancy of your marketing efforts and provide you with our expertise in consumer insights and trend research. Our consulting resources include proprietary consumer panels, on-going immersions, trend analysis and Trend Tracking Reports. Our experience in many different categories and industries brings a wider and fresher perspective to our clients’ marketing efforts.
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Accurate, actionable trend forecasting is essential for all businesses.
To keep you on the forefront of emerging or evolving trends, our ongoing trend explorations synthesize our proprietary qualitative research with secondary (qualitative & quantitative) research. Our expertise in trends across many different categories and industries provides valuable context and validation for potential new business opportunities.
Zandl Group | www.zandlgroup.com
Zandland Blog | www.zandland.com
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