This is where ideas and strategies are born.
What one thing should you know about us? We know how to ask the right questions and look deep into the answers.
As a market research company that is dedicated to peeling back the layers of consumer thinking we are driven by a desire to provide our clients with honest in-depth insights and deliver a definitive course of action.
Welcome to the sweet spot where research meets marketing. This is where ideas and strategies are born.
VS Research was founded in 1997 by Vivienne Segal, a quintessential inquisitor with over 30 years of global research experience in both qualitative and quantitative research. We pride ourselves on being a boutique vendor that is truly one of the most innovative, ground-breaking market research firms in the country.
VS Research has garnered a strong and dedicated following among Fortune 100/500 companies. Our client roster includes: fast-food chains, major food and beverage companies, pharmaceutical companies, hotel chains, popular beauty and fashion brands, ad agencies, brand consultancies and package design companies. These companies value our services, appreciate our proprietary research techniques and welcome the fresh thinking we bring to any research study.
QUALITATIVE
This how we made our mark!
Innovative techniques and honest insights are key to understanding the consumer and striking research gold!
We live for the moments when we sit down with the consumer because every session is thought- provoking, unique and we never fail to discover something new.
Today’s marketplace has created a need for a more fine-tuned approach to consumer research. Our clients recognize our ability to engage easily with the consumer while addressing complex marketing issues. Our results are richer because we are able to challenge and probe deeper into the consumer’s subconscious thoughts and feelings.
QUANTITATIVE
Introduced in 2004, our proprietary quantitative company Qquant was created to provide a fresh approach to the quantitative process. Qquant offers a unique methodology to explore the consumer relationship with brands and products to answer two key questions:
What is your consumer thinking or feeling?
How will that shift behavior for your brand or product moving forward?
Whether evaluating positioning concepts, product ideas, packaging or advertising, Qquant’s methodology puts the consumer in the driver seat, taking into account multiple layers.
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