There is much more to public relations than what meets the eye. Extensive behind-the-scenes preparation is required to effectively produce positive exposure of your organization’s brand and initiatives which translate into support and credibility.
Recognizing that 85% of all journalists use PR sources, Vic Salazar Communications utilizes our extensive professional and personal relationships with local and national media contacts when developing public relations campaigns.
Vic Salazar Communications works with clients to create:
• Key Messages – Be organized in telling your story and make it compelling
• Opportunities – Stress the positive aspects of your business to the media rather than be the subject of negative news
• Media Training – Become well prepared in dealing with reporters
• Crisis – Have the plan and media responses prepared in advance
• Company Tours – Make the media familiar with your operations first hand
• Profile Videos – For your website, social networking and e-mail campaigns
Our PR services also include creating positive Company Culture through:
• Company Newsletters – Maintain customer contact, suggest new products and services
• Business Brochure – Emphasize benefits and differences from competitors
• Website Development – Necessary to compete in today’s world.
• Special Events – Open Houses, Charity Events, Seminars, Workshops, Grand Openings
Vic Salazar Communications is a full-service Public Relations Agency in southern California. The company is certified as a Minority Business Enterprise with California’s Supplier Clearinghouse, and with the U.S. Department of Commerce’s Minority Business Development Agency. The company is also self-certified with the SBA as a Small Disadvantaged Business.
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