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Wax Marketing provides truly integrated marketing and public relations services for businesses, authors and entrepreneurs of all kinds. Our expertise ranges from traditional media to social media - we know how to choose the right mix of messaging channels for the greatest results. More about me at http://blog.waxmarketing.com
I am 20+ years of experience in sales, marketing and public relations. Currently I specialize in developing integrated marketing strategies that provide synergy across all platforms, from traditional media to social media.
Article
Jun 7, 2011 - Big ads aren't out of reach for a small business. You just have to know how to buy them.
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Jun 17, 2010 - Thanks Chris for advocating a simple, straightforward approach. Just like building muscle or losing weight, creating a strong social media presence takes diligence, good habits and a long term viewpoint.
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Jun 17, 2010 - Hmm...this is the approach that drives me crazy. If a company has multiple sites, and every time I link on one I go back to the same place (which may not be what I need) I only lose respect for that company. This may be a good way to drive up search, but it is a terrible way to create a positive digital footprint. The same goes for multiple social media accounts. This is a shortcut that could backfire because you're messing with our search results and just putting more clutter into them. Bump up