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ZUMGI Marketing & Brand Strategy

14623 MCCORMICK ST

SHERMAN OAKS , CA 914114029

www.zumgi.com

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Summary

ZUMGI is a marketing and brand strategy firm. We're driven to improve companies’ performance by providing strategic insights & recommendations based on deep and thorough marketing analysis and carefully structured customer segmenting & targeting. We help companies develop value propositions that resonate at a deep emotional level, and back them up with practical and actionable marketing playbooks.

The ZUMGI Value Proposition: Partnerships for success
We work with our clients to set clear & measurable performance metrics against common goals. We offer expert analysis & guidance minus the attitude and overhead. If we take on a project, we will work tirelessly to create success. We have the autonomy & flexibility to establish creative economic structures.

Mission
>We create strategies to put our clients in a position to create, capture & maintain value & competitive edge.
>We help people & businesses accomplish their goals by connecting them with the right intelligence, people, process tools, & resources to turn their vision into reality.
>We are committed to conducting business with integrity - outstanding service, follow-through, & quality.
>We always operate under the premise of partnership - if it doesn't work for the client, it doesn't work for ZUMGI.
>We will enter collaborative relationships in which responsibility is shared with the client, skills are transferred to the client, & dependence on us is gradually diminished to the point of disengagement.

We work with companies - large & small - who want the benefits of C-level strategy & marketing without the overhead. We apply proven strategic frameworks & supply the context & tools for implementing the strategies we recommend. We specialize in providing focused strategies that can serve as basis for future actions and decision-making.

-Marketing strategy
-Industry analysis
-Company & Competitive analysis
-Strategy road-mapping
-Brand Identity & Image
-Integrated Marketing & Media
-Creative oversight

Specialties
Strategic market planning…high-impact digital marketing campaigns…and a proven track record of building efficient marketing infrastructure and high-performance work teams.

Key Stats

Recent Posts (3)

  • May 25, 2010

    Untangling the Social Media Knot

    GINGER ZUMAETA

    Participating fully in Social Media can be Confusing. Different folks use different channels (media) for different purposes. I run a strategic marketing firm and I help companies develop marketing and brand strategies that grow revenue. I also am deeply engaged in social media. I was recently asked…

    0 | 0

  • May 18, 2010

    What Cloud Services to use?

    GINGER ZUMAETA

    How about a good tool for pushing internal communications? I'm thinking specifically an app to push messaging and video to smartphones. Any good recs?

  • Apr 21, 2010

    Why Your Brand Needs A Story

    GINGER ZUMAETA

    The Importance of Story Telling for Brands Can you tell the story of your brand? Chances are, if you have a hard time articulating your brand, it’s because your brand doesn’t have a story. And if your brand doesn’t have a story, you may have a hard time saying what your brand is no matter what your…

    0 | 1

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