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Summary: Wikipedia founder Jimmy Wales explains how "radical transparency" works and why your customers will respect you for it.

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Re: Respect the marketplace and reap the rewards

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03/12/2008

By:

theartofrespect |

Member

Radical transparency, what a concept. It totally demystifies any hidden agenda behind the sale. Establishing trust and delivering personal integrity are probably the 2 most effective ways to turn others on about your product or service than any selling would ever do.

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VIDEO CLIPS

Transparency 1 of 3

	What radical transparency means for pricingVIDEO 01:02 In an era of radical transparency, price comparison shopping is easier and...more (1)

	Respect the marketplace and reap the rewardsVIDEO 01:18 Wikipedia founder Jimmy Wales explains how "radical transparency" works...more (3)

Community 1 of 3

	Building a mega-brandVIDEO 01:23 How did the word "Facebook" become part of today’s vocabulary? Susan...more (0)

	Riding the waves of consumer spendingVIDEO 02:46 Listen in as three visionary entrepreneurs discuss how their businesses...more (0)

Viral Marketing 1 of 3

	Web 2.0 Explained: CrowdsourcingVIDEO 01:13 In today’s wired world, you can connect to a workforce of thousands, who...more (0)

	Internet power means consumer powerVIDEO 01:32 The Internet has shifted the power to influence into the hands of the...more (0)

Branding & Marketing 1 of 3

	The Internet lifestyleVIDEO 01:43 Half of Facebook's users come back every day because it's part of their...more (2)

	New media, old principlesVIDEO 01:25 How is "viral marketing" different than "word-of-mouth" marketing?...more (0)

Transparency 2 of 3

	Web 2.0 Explained: Radical transparencyVIDEO 01:03 Your customers may be learning a lot about your business — and not...more (1)

	Protecting your brand onlineVIDEO 01:45 How does Wikipedia - an online encyclopedia based on user-generated...more (0)

Community 2 of 3

	Host your brand's conversationVIDEO 01:33 Your business doesn't need to reach the entire world online, just those...more (0)

	What is crowdsourcing really about?VIDEO 02:09 Jimmy Wales shares his point-of-view on one of the web’s hottest trends.more (3)

Viral Marketing 2 of 3

	The key to viral marketingVIDEO 01:52 Are your customers advocates for your brand? Sean Parker shares...more (0)

	Web 2.0 Explained: Social networkingVIDEO 00:58 The most popular social networking sites reach millions of users who are...more (0)

Branding & Marketing 2 of 3

	The key to reaching your customers onlineVIDEO 01:19 Facebook co-founder Sean Parker talks about the importance of "creating an...more (0)

	The common sense of Google’s AdSenseVIDEO 01:58 The web may be vast, but Wikipedia founder Jimmy Wales believes small...more (0)

Transparency 3 of 3

	Negative press as a way of the online worldVIDEO 01:07 In the age of "radical transparency," negative information may spread...more (1)

	Living your business out loudVIDEO 01:52 Thanks to the web, your customers will tell you everything you need to...more (1)

Community 3 of 3

	The secret of Facebook’s successVIDEO 07:10 Half of Facebook's users come back every day . Co-founder Sean Parker...more (0)

	The Do's and Dont's of online communitiesVIDEO 01:22 Facebook co-founder Sean Parker gives us two real-world examples of...more (0)

Viral Marketing 3 of 3

	The tactics of viral marketingVIDEO 01:53 What are the social incentives that lead people to interact on the web?...more (4)

	Reaching customers - one individual at a timeVIDEO 01:10 Communicating to individuals on the web is very different than...more (0)

Branding & Marketing 3 of 3

	The message and the internet mediumVIDEO 01:41 There's a right time — and a right place — for your online...more (0)

	Bloggers, direct marketing and social networkingVIDEO 01:53 When connecting with customers online, you need to open a dialogue with...more (1)

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	Social Networking in actionVIDEO 01:04 Both online startups as well as large corporations have tapped into the...more (0)

	Social Networking communitiesVIDEO 01:49 How can you find the online communities that care about your product or...more (2)

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	The value of trade showsVIDEO 02:50 Three entrepreneurs in the electronics industry talk about what they’ve...more (0)

	The benefits of radical transparencyVIDEO 01:20 It doesn’t have to be a scary thought to “put everything out there” when...more (0)

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Respect the marketplace and reap the rewards