Event Summary:
OPEN accompanied two Cardmembers to the 2008 SEMA Trade Show (Specialty Equipment Market Association) in an effort to understand how they leverage these types of events to market their products and companies. Watch as Seth Gortenberg of Chux Trucks, an attendee, and Mark German of Green Filter USA, an exhibitor, as well as trade show consultant, Howard Friedman, and Peter MacGillivray, VP of Events at SEMA, discuss best practices for marketing and lead generation before, during and after – the big event.
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