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7 Tips: Running a Resilient Business During Downturns

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November 28, 2008

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A couple of weeks ago I was at the Small Business Summit in New York meeting with other small business owners in the American Express OPEN Advice Cafe. (My full write-up is here.)

One of the things that each attendee received in their welcome bags was a compact booklet of tips.

Since my return I’ve been trying to load the booklet in my account at Slideshare.net, so that I could embed it here to show you in a neat slideshow. Despite uploading it 7 or 8 times, I can’t get the document to fully load in the Slideshare viewer, and I’ve had no response to my support request at Slideshare. So today I set up an account at DocStoc.com and loaded it there — and voila! The slideshow from DocStoc works perfectly.

So without further a-do, here are 7 Tips for a More Resilient Business During Downturns. Then let me know what you think about these tips. Agree? Have a different perspective? Or are there other tips you would have shared instead? I’m interested in your feedback. Weigh in by leaving a comment at the bottom of this post.

What do you think?

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  • PAUL ROSENFELD 2 years 6 months and 27 days ago

    PAUL ROSENFELD

    Anita these are terrific. Each and every one resonates with us at Fanminder.com. #6 is especially true with us. I heard Reid Hoffman say about your first product "If you're not embarrassed about it you've spent too much time before shipping it" and thought this was brilliant. We've pushed our product out the door, small warts and all and the learnings from our beta customers has paid us back 10X whatever marginal worries we've had. I'd also say that #3 is defensive and you should go "offensive" and suggest that finding people who will work for equity or just to be a part of a start-up that could employ them down the road is the way we've grown our business. Of course it has it's downsides but the benefits are attracting hungry, talented folks to your mission without laying out cash before it's coming in. If we had started with $100K or $1M we would be paying folks. Instead the constaint of lack of cash has inspired a whole wave of creativity that otherwise would have gone untapped. Pau

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