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Market Your Business for Government Contracting

OPEN Insight Guide

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September 16, 2010

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“Government contracting seems out of reach for ...”

Thursday Bram

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This guide is designed to help you develop the skills to survive — and thrive — in the government contracting marketplace. It includes advice on creating an effective marketing vehicle to drive new business. You also will learn how to engage your target audience, leave buyers with the desired impression, win follow-up business and more. Specific sections include:

Creating Your Government Contract Marketing Machine, pg. 1
Why Follow-up Is so Important, pg. 4
Seven Steps to Help You Succeed in Government Contracting, pg. 5
Avoid Common Sales and Marketing Pitfalls, pg. 6
Marketing Resources, pg. 7
Worksheet: Creating a Marketing Strategy, pg. 9
Glossary of Key Terms, pg. 12

Download full guide here.

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Government Contracting: A Big Client for Small Business

Look inside the world of government contracting and find out what it takes to become a vendor with the world’s biggest customer. Learn the basics of how to get certified and how to partner as a way to get your foot in the door.

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Thursday Bram 1 year 8 months and 15 days ago

Government contracting seems out of reach for many small business owners, but it's a very real source of new business. Kudos on a guide that will help us to see that the process is very manageable, even form smaller organizations.