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October 8, 2010

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Affordably Build Your Brand

FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.

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Small businesses have the opportunity to boost their profits and grow through government contracting. According to USAspending.gov, the federal government spends over $500 billion annually on goods and services*. As an entrepreneur, do you have the fundamental knowledge it takes to participate in this lucrative venture? American Express OPEN is committed to helping business owners learn how they can secure these contracts. That’s why we’ve added our manual, OPEN Insight Guide Series: Government Contracting, to OPENForum.

In this informative guide, read testimonials of other business owners to learn how they have found success in government contracting and get valuable advice on the process. Worksheets and articles are provided to test your government- contracting preparedness that help you:
  • Learn the application requirements and the steps to take in preparing your business for government sales.
  • Understand the ways the government buys goods and services and identify your competition.
  • Strategize your marketing to attract government buyers.
  • Find out how to get your business on the GSA Schedule, the preferred purchasing method for most government agencies.
  • Discover the advantages of mentor-protégé programs, teaming up and building the right connections.

This resource can help you maximize your chances of winning a government contract.

Download the PDF


*USAspending.gov 2010

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