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Developing a Brand Strategy for Gatorade [VIDEO]

A more intimate story. A story that is solely Gatorade’s. That simply captures the recreation of a brand in motion. One. Fantastic. Frame. At. A. Time.

http://roymorejon.com/developing-a-brand-strategy-for-gatorade-video">http://roymorejon.com/developing-a-brand-strategy-for-gatorade-video/

2 Responses

  • May 08, 2011

    Anita Campbell

    Interesting video, Roy. Was this video part of the branding awareness campaign itself, or simply done afterwards?

  • May 09, 2011

    Founder of B2WE

    I believe it was more of a snapshot of what it takes to build a global brand. One snapshot at a time.

What do you think?

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