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Most business owners are good at pitching clients or reaching out to new customers. It’s the follow-up where they fall down. Why? Because they figure, “if they wanted my product, they’d finish the transaction,” or they worry that, “if I bug them too much, I’ll come off as needy.” Here’s the thing: while you’re worrying about bugging a prospective customer or telling yourself that maybe “they’re just not that into me,” someone else is following up and sealing the deal!

“No” is just a little bump on the road to “yes.”

Here are some other follow-up methods to consider: 


Ask if they’d like to be added to your ezine. Creating an email newsletter is a great way to keep in contact with prospects and update them on new promotions or offerings.
Send useful links. If you know the prospect pretty well, you could email her sporadically when you find articles that might be useful for her business or see networking events she might like to attend.
Send a holiday card. The holidays are a great time to reconnect with prospects and spread seasonal cheer. But if you're afraid your holiday card might get lost in the shuffle or you simply don't have time to coordinate another mailing, then consider sending a card at other times of the year, perhaps a mid-summer greeting or a Labor Day card (as people return from vacation, this can be a good time to snag new business).
Hold an event. Consider hosting a symposium on a timely topic or a free seminar on an issue that will interest potential customers.

Follow up is key in any business, but you can also be creative and have a little fun with your strategies. The bottom line? Be persistent, but always be polite. For more articles like this one, visit http://www.AliBrown.com">www.AliBrown.com

© 2010 Ali International

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