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I love that "word of mouse" idea. I've been in business for 25 years and it seems that the speed in which we respond to our critics these days is much more important than ever before.
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CHIDIMMA ABUKA 2 years 2 months and 20 days ago
Chip Conley not only talks about the importance of the "word of mouse", but the power of a CEO's response to a customer's bad or good experience. Kudos.