CHRIS BROGAN
How much tech do you need to stay up on? That’s always a question I have is, in a world of all these new things, you can't stay in the 1990s. But you really shouldn’t be in 2015. You should be leading edge, not bleeding edge. So how do you do that?
You ask around you. Look at what your competitors are doing, and you think, is there something I could do that would make this easier for me? In our life, what we're trying to do is make things a little bit easier. If the answer is, I'm gonna do this and it seems like a lot of work, then you really have to ask yourself, am I gonna get a lot of yield out of that.
It’s like going to a gym. You can't do it right away and expect a result right away. You can't ... the first day you get your membership, you don't suddenly have the six pack abs, it turns out. But instead what you’ve got to do is, I'm gonna look at this for a couple of months and I'm gonna stop after a couple of months. Rapid prototyping(?). Try a few months, stop.
GUY KAWASAKI
So the difference between a mantra and a mission statement is roughly 47 words. Most mission statements are 50 words. They're supposed to be good for the employees, the shareholders, the customers, all that good stuff. Right?
And so it becomes long. It’s not memorable. You know, no employee understands it or repeats it. A mantra, by contrast, is three words. A mantra ... example would be ... Nike’s mantra should be authentic, athletic performance. E-bay is democratized commerce. Target is democratized designed.
Those are two words, not even three. And so it is a very succinct description of why the organization should exist.
RAMON RAY Small businesses have a lot of choices when it comes to how to um, serve their customers in the mobile world.
There’s apps, Androids, I-phones, and et cetera. And then you have mobile web sites. I think both are very important. But I think what’s most important is who are your customers. I think some customers want apps because you can download, they're cool, they're neat, they're light.
But I think that if you have a lot of projects that are changing and ... in the very transactional base, you may want to have a web site ... think of 1-800 Flowers. When you go to their web site, automatically it switches ... or Amazon.com to be mobile.
So I really think both the reported apps ... and the mobile web sites? If I had to pick one, I would say the mobile web site. Because intuitively, people are going to go to www.whereveriam.com. If your web site is scrolling four miles long, I'm not gonna go like this for ten hours. You want to have that web site framed nicely right there.
SCOTT BELSKY
The little blog post I wrote recently about uh, tending to your stupid list is really a ... a kind of an annual reminder uh, to everyone who’s you know, focused on so many different things at once and is always busy, to kind of make sure that all those little things that make a big difference are tentative.
Like for example, that link to e-mail you on your blog, is it working. Or that uh, link to the common forum to give you feedback, is it actually functioning properly? Is your LinkedIn profile updated? Is your two days ... you know, two years outdated?
All of these little thing that we ... did we check our ... our ... our junk mail box and our e-mail program to make sure that nothing important came in? You know, these are the little things that we typically just forget to do, and months, if not years can pass before anyone tells us that we're missing something. That’s the stupid list we need to tend to over time.
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