November 12, 2009
While nursing her newborn son, Jessica Iclisoy found herself browsing through a chemical dictionary. She quickly realized that the baby shampoo she was using contained toxic ingredients. So she founded California Baby, a company that makes organic baby care products for all-natural families like Jessica's. California Baby products are now sold in chain stores across America such as Target, Babies 'R Us, and Whole Foods. In an episode of Small Business Rules
SM Lindsay Campbell visits the California Baby production facility to explore how Jessica took the company from dream to reality.
View other videos from this series
here.
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Jill Fehrenbacher 2 years 2 months and 21 days ago
It's so refreshing to see a company focus so centrally on quality and integrity over cost-cutting, especially in the current economic climate. I use California Baby products in my family. Great to learn more about what goes into them!