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"Integrity, honesty, and passion" - The California Baby Rule

Next New Networks

3:46 | Nov 12, 2009 – While nursing her newborn son, Jessica Iclisoy found herself browsing through a chemical dictionary. She quickly realized that the baby shampoo she was using contained toxic ingredients. So she founded California Baby, a company that makes organic baby care products for all-natural families like Jessica's. California Baby products are now sold in chain stores across America such as Target, Babies 'R Us, and Whole Foods. In an episode of Small Business RulesSM Lindsay Campbell visits the California Baby production facility to explore how Jessica took the company from dream to reality.

View other videos from this series here.

Tags: organic, california baby, next new networks

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Video Comments (1)

  • CEO, founder

    (Nov 20, 2009)
    It's so refreshing to see a company focus so centrally on quality and integrity over cost-cutting, especially in the current economic climate. I use California Baby products in my family. Great to learn more about what goes into them!

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