Small Business Rules: Gotham Dream Cars

4:24 | Sep 10, 2009 Noah Lehmann-Haupt started Gotham Dream Cars five years ago with one car and a dream to provide a place to rent super-exotic luxury cars for people who want a taste of the high life. In this episode of Small Business Rules, host Lindsay Campbell gets behind the wheel of a dream car, and finds out how focusing on your business' essential costs, even in a high overhead business, can make all the difference in growing in a challenging environment. Please let us know what you think of the new series by leaving a comment below.

Tags: cost management, gotham dream cars, growth, overhead, small business rules, startups

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