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Small Business Rules: The Dominican Joe Rule

Next New Networks 02:54

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September 9, 2010

"The world doesn't need another coffee shop." Mehul Patel and Sharla Megilligan are making free trade work for them, and Small Business RulesTM is figuring out how. Their coffee chain encourages customers to change the world one fancy espresso drink at a time. They operate a sizable for-profit business, but their main coffee bean supplier (Makarios International) pays fair trade prices to Dominican farmers and uses its profits to support local development and education.

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