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Small Business Rules: The Peanut Butter & Co. Rule

Next New Networks 03:29

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November 11, 2010

In 1998, Lee Zalben took his passion for peanut butter and his midnight snack recipe skills and started a niche sandwich shop in Greenwich Village. Today Peanut Butter & Co. sells 10 varieties of it's all natural peanut butter in over 10,000 retailers nationwide. In this Small Business RulesTM episode, learn how one small peanut can turn into one wildly successful business.

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