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Team With Your Competitors

American Express OPEN Women's Business Summit 01:58

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March 14, 2010

Rebecca Boenigk, Owner of Nuetral Posture, runs a $20 million dollar company, but only controls one percent of the market share. To increase her revenue, she decided to team up, rather than compete, with her partners. From the American Express OPEN Women's Business Summit, Rebecca discusses how she approached her competitors.

View other clips from OPEN's Women's Business Summit here.

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American Express OPEN Women's Business Summit, Video, government contracting, women in business, women's business initiative, rebecca boenigk

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