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The Chilewich Rule
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Mar 11, 2010
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“Don’t fall in love with your own product” – The Chilewich Rule. After selling off her revolutionary hosiery company, HUE, Sandy Chilewich went out to start her own design studio, where she stretches the limitations of textiles creating everything from place mats to window shades. In an episode of Small Business RulesSM Sandy shares how her re-imagining of vinyl has found a receptive audience; the product line was an instant hit when it launched in 2000 and annual revenue now tops $17 MM.
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