February 24, 2010
“There is no secret recipe." Van Leeuwen combined the nostalgia of the ice cream man with the sophistication of high quality ingredients to create his company, Van Leeuwen Artisan Ice Cream, ice cream for adults. In an episode of Small Business Rules
TM, the former Good Humor ice cream truck driver says he understood mobile vending and felt really good ice cream out of a truck was a perfect idea. Less than two years later Van Leeuwen includes 5 trucks serving gourmet coffee, homemade treats, and of course, ice cream.
View other videos from this series
here.
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TJ McCue 1 year 11 months and 7 days ago
Now this sounds extraordinary. I grew up with the Good Humor vans. So, please get one going out here in Seattle, Ben!