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Small Business Rules: The Big Buddha Baba Rule

Next New Networks 03:14

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March 1, 2010

“Use the power of play to open up new ways.” Big Buddha Baba is an experience design company creating playful interactive experience for theme parks, museums, and retail. This interactive design and production house adds vision and focus to their clients’ ideas at every step of the process from concept to reality. In an episode of Small Business Rules^TM, CEO Barbara Groth says her trick is focusing on the power of play to stimulate creative thinking at every part of the process.

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Next New Networks, Video, next new networks, barbara groth, big buddha baba

What do you think?

Join the conversation ( 4 )

JASON CRONKHITE 1 year 11 months and 3 days ago

Very cool and inspirational. This great advice for any entrepreneur that is stuck trying to figure things out in their business - go play and have to free your mind. I like it!
Daniel Molitor 1 year 11 months and 3 days ago

I've worked with the Buddhas for years and have never failed to be impressed by the ideas they can generate. Their innovative product is proof that it never hurts to lighten up a bit. Oh, and any company that encourages its employees to bring their dogs to work earns extra points. Kibble treats for all!
ALEJANDRA RODRIGUEZ 1 year 11 months and 4 days ago

If you ain't having fun, then time to re-think biz strategy. Play is a huge factor in any creative process for planning, production and growth. Kudos to Big Buddha Baba and Barbara Groth!
DARL GLEED 1 year 11 months and 4 days ago

Never thought of injecting "play" into my law practice... I could use some creative thinking to motivate and stimulate new ideas. Nice profile of an interesting company.