Jump to: Page Content, Site Navigation, Open.com Navigation
FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business.
Learn moreAre you involved in your community outside of work? Are you the go-to person for your PTA, local farmer’s market or church? What kind of relationships have you built from those connections? I’ve built an organization from relationships I’ve developed through different circles that have been invaluable for my business and social life.
I grew up in politics. My father and mother were active from the time I can remember registering voters, running for office, serving on local election boards, and running bake sales. I followed in their footsteps working on local and then national campaigns. The friends I made working on Presidential campaigns are relationships that have lasted a lifetime. What are you doing inside and outside of your business to form lasting relationships where people get to know that they can count on you and that you can count on them?
Professionally, people tend to confuse networking with relationships. Networking is the act of finding out who’s around. You go to a networking event to meet people with which to build relationships. And you build relationships by doing things with people. Talking on the phone does not constitute as a relationship if you never interact with that person face-to-face.
Want more tips on networking? Check these out:
So, how to do you develop these professional relationships? Here are three simple tips:
1. Get involved. Like I’ve already written, you actually have to do work along side other people to develop relationships -- or have some connection through love and family. You can do several things: Volunteer on a local political campaign, join a M3 Meetup group, get on a neighborhood cleanup or watch committee, or join your local Chamber of Commerce, Rotary or Lions club. Get active and be visible. That is what will help you develop relationships and grow your business. It is one of the ways you learn about opportunities like government contracts or large companies that have a need for your product or services.
2. Help people. Buy tickets to a local charity event or raffle. Serve on committees and share your knowledge and resources. Do favors for people when you can. For example, if you and a company you’d like to build a relationship with have events coming up, see if you can do cross-promotion via social media. “We’ll tweet this if you tweet that.” The worst thing they could say is no. If they agree, you’ll reach people outside of your own network, which benefits both parties. It really is true: The more you give, the more you will get in relationships and in business. Now I don’t mean giving away your product or services. I mean being generous with your time and contacts when you can.
3. Update your contacts. If your contacts are outdated, they won’t help you. You must update them every few months. Simply go through your list and mark contacts you know need updating. Then, send out e-mails to everyone on your list. Write something like, “Hi So and So, I’m updating my contact list and want to verify that I still have your correct information. I’d love to get together for (lunch, drinks, etc.) to catch up.” The best part about doing this: It will remind your contacts that you’re still around and could bring you lead generation. Who wouldn’t like that?
Relationships are key. I can’t stress this enough. They are what organizations are built from. People tend to be unsure about how to expand their universe, but it’s something you will do for a lifetime.
How do you build relationships? I’d love to hear your thoughts!
Want to build relationships with a group of fantastic women? If you think you have what it takes to make your business a million, join us in Denver April 4 for the M3 1000 conference to take your business to the next level. Don’t forget to follow us on Twitter @M3Award and use the hashtag #M31000 when tweeting about this awesome event!
"People do business with people they know!"
Alexander,this is very true my friend. People also want to match a personality with a face, a voice, as well as seeing sustainability in how long they have been around not only as an individual person but as a business :-)http://www.drewrynewsnetwork.com/f13/forbess-bruce-upbin-speaks-occupy-wall-street-video-business-interview-2194.html
Very worthy article Ms. Merlin0 - thank you! Nurture the relationships we do have by being sincere and remembering something unique and wonderful about each one. This takes thought and time; however, it is incredibly valuable. People want to know they matter to you and they should! Being available to our community in the ways you mention are gold and for me personally; I feel being of service to them in a way that I do not expect anything in return is key. Taking time to give advice, share a learning experience, help solve a problem, or simply being their advocate builds strong, lasting relationships. Building relationships is balance between what the mind and heart can do together. We can be creative in starting and building relationships; however, keeping them and making them meaningful comes from within and how we value them.Thanks so much! Cheers to all our relationships - may they be abundant and lasting!Much kindness,Elena Patrice
Think you're paying too much in business taxes? Learn more about some possible deductions with our latest crash course.
Javascript is currently disabled. Please enable javascript for the optimal OPEN Forum experience.
Allison Canty 1 year 3 months and 17 days ago
One way we build relationships with our customers is when we are at events, we have small dinners with customers and friends of Grasshopper. These are great because it gives us an opportunity to have an impact on our customers, to learn from them and build strong relationships with them. How often do founders have the time to have a personal conversation with their customers? Not often, and these dinners are a unique way for us to engage and learn from our customers over apps and a drink!