December 24, 2009
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Business Forecasting 2012
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If stark, white walled galleries and cold viewing benches aren’t your ideal backdrop for taking in the art scene, then a new trend popping up in residences all over New York City might be the perfect medium for you. A new breed of New Yorkers are turning their apartments into art galleries by opening their doors and couches to art enthusiasts for inviting viewings in a warm, relaxing environment.
Organizers of the Apartment Show, Denise Kupferschmidt and Joshua Smith, select artists whose work they’d love to place in the limelight, then they secure the space and the host of the exhibition and create a one-night event in a person’s home while maintaining a low overhead. According to a recent feature in The New York Times, followers of the Apartment Show “romp from living room to living room and neighborhood to neighborhood like punk bands “touring” suburban basements.” Home viewings take the idea of "art being all about context" to the next level.
There are a few comical circumstances that go hand in hand with having the public view art in your personal space -- and some gallerists don’t have their showings down to a fine art -- intermingling personal effects with masterpieces of the moment. Jill Greenwood, an architectural designer, lent her Brooklyn apartment to an Apartment Show viewing and shared of the experience, “People definitely confused my shoes for artwork, and thought I’d messed up the art when I changed out of my flats to heels for the show.”
Mishaps aside, the home gallery is an interesting business idea in a challenging economy. With more and more professionals in every industry working from home, it only makes sense that the art world should follow suit. Visit the Apartment Show website to learn about upcoming shows, and find out more about this new trend in the art world.
Image Credit: The New York Times
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