Search US website

A Conversation with Arne Glimcher

04:15

2 Comments

November 10, 2009

For Arne Glimcher, the founder of PaceWildenstein, opening an art gallery wasn't about the money. "It was hardly a business," he says in this video. "We wanted a life in art." That's probably why Glimcher's strategy for marketing the first show was haphazardly created after peering in the window of a nearby Stop & Shop. The posters quickly became a collector's item.

What do you think?

Member avatar

Change social network

Join the conversation ( 2 )

  • SHAWN HAKIMIAN 2 years 6 months and 20 days ago

    SHAWN HAKIMIAN

    Marketing Strategy is Passion

  • SHAWN HAKIMIAN 2 years 6 months and 20 days ago

    SHAWN HAKIMIAN

    I really like this guy. PASSION. "I don't care how many years you went to Harvard Business School". Great line. Thats why I got into my families diamond business >> Passion

Crash Courses

Earn 100+ IQ Points

YouTube Marketing

There’s Facebook, Twitter, LinkedIn – but what about YouTube? Learn how video marketing and this unique channel can help you build your business.

Launch course

Javascript is currently disabled. Please enable javascript for the optimal OPEN Forum experience.

All users of our online services subject to Privacy Statement and agree to be bound by Terms of Service. Please read.

© 2012 American Express Company. All rights reserved.