July 8, 2010
Go Try It On is a website where people get advice on their outfits after uploading a picture for others on the site to see. Founder & CEO Marissa Evans says she got the idea for her business from the countless moments her friends and sister would ask her for some advice on what to wear. Her response? "Go try it on." Evans tells Business Insider Deputy Editor Dan Frommer that she was able to turn her idea into a business by bootstrapping the idea as much as she could for as long as she could. She needed some help in getting her product off the ground though; so, she hired someone to fill the gaps in her resume. From there, they have focused on building the product one step at a time while keeping an eye on the bigger picture.
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