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Small Business Rules: The Samovar Rule

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February 17, 2010

“Listen to yourself.” Tea is more than just a drink, it’s a chance to slow down the present moment. At least, that’s how Jesse Jacobs sees it, who was looking for a place to relax, hang out with friends, drink something healthy, and that was an alternative to the bar scene he said in an episode of Small Business RulesTM. Jesse created Samovar, a tea lounge that serves artisan whole leaf tea sourced from family farms all over the world. Samovar now includes three San Francisco locations and an online store.

View other videos from this series here.

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  • LINDA FADELY 1 year 12 months and 21 days ago

    LINDA FADELY

    I love the advice. "Listen to yourself." I am in Real Estate which is essentially sales, so you get a lot of sales training, the phone calls, the always ask for referrals, the close, the talk track.... I don't like it when I know someone is "closing" me, I don't like obvious sales pitches, so I act a bit differently than most others in my industry and attract people who want to work with me. I am not chasing after all those "leads" because they are not people who have come to me. I tell my clients that I am really an educator. People make the best decisions when they have answers or understand what is really going on. You can make this business harder than it has to be and you can rejoice in the short-lived glory of capturing a lead, or, you can build friendships and trust and stop selling yourself. Just BE yourself - people appreciate that. As Popeye says, "I Yam what I Yam."

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