October 9, 2009
In this episode of Small Business Rules
SM, host Lindsay Campbell introduces us to Ben Lerer and his co-founder Adam Rich, who recognized the potential of marketing directly to their customers' inboxes when they launched Thrillist, a daily email newsletter for men that gives tips on where to go, what to do, and what to buy for over nine cities. Learn about the rules they live by, and let us know your stories in the comments: how does your business focuses on customers' needs above everything else?
View other videos from this series
here.
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